Trenegy helps develop sustainable B2B marketing, sales, and account management strategies to help clients implement the right sales processes, organizational structures, and customer engagement models. Together, with the power of your leadership team, we analyze the customer journey and buying process and develop attainable strategies to help you better serve your target market.
We have worked in a variety of industries, including manufacturing, oilfield services, high tech, energy, industrial, construction, and commercial services.
The CEO of a telecommunication solutions provider wanted to develop a strategy for entering new markets and increasing growth and revenue. They were faced with increasing commoditization of their services and wanted to differentiate themselves from the competition. The company obtained about 99% of their revenue from subcontracting to three large telecommunication companies and wanted to expand their offering to new markets.
Through facilitated executive workshops sessions and interviews we crafted a new vision and mission for the company and identified new service offerings the company was uniquely positioned to offer in three new target markets. The team developed marketing, sales, and value-added service delivery strategies with supporting operational tactics for entering new target markets.
