Trenegy works with clients to connect the distinct value of product and service offerings to the right target markets. Our process includes understanding customer personas and journeys and how to best position the visual and verbal cues to optimize customer engagement. We work side by side with clients to define a strong brand, including visual layouts, logo selection, taglines, and collateral. We also work with your team to develop a strategy and roadmap for rolling out changes to customers and employees in your organization.
A SaaS company changed its strategy from a B2C to a B2B technology solution. The new market focus required the company to overhaul its messaging, branding, and marketing objectives to serve business customers in key market segments.
The Trenegy team facilitated the design, development, and rollout of all new branding, digital content, messaging, and sales strategies for the SaaS company. This included designing and creating a new website, developing content, new customer persona development, and customer journey maps. The team also helped develop a new sales strategy and methodology to engage decision makers and influencers in large organizations.
