In Jargone

From aligning company culture to developing a new technology strategy, there’s a lot to consider before a rebrand. In this episode, Bill Aimone and Todd Boutte discuss the implications of a rebrand and how to approach it, particularly as it relates to new acquisitions (although the principles they discuss are applicable for any type of rebrand). They cover the strategic planning and forethought that makes a rebrand successful and discuss key areas that are impacted by a rebrand—customer relations, communication, legal, HR, technology, and more.

 


 

Get JAR(GONE) the Book! 

In JAR(GONE), authors of Trenegy clarify the buzzwords currently plaguing the consulting world.

What are Actionable Analytics? Why is Change Management necessary? What is Value Stream Mapping? In simple language, JAR(GONE) answers these questions and provides a clear explanation to several commonly misunderstood business concepts. With expertise, wit, and straight talk, JAR(GONE) will help you understand what the buzzwords really mean, and more importantly, what they don’t.

 

“I am glad to see the Trenegy consultants debunking business buzzwords instead of adding more just to make themselves look innovative.”

— Chris Robbins, Chief Financial and Accounting Officer, USD Group LLC.

 


 

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