From aligning company culture to developing a new technology strategy, there's a lot to consider before a rebrand. Bill Aimone and Todd Boutte discuss the implications of a rebrand and how to approach it, particularly relating to new acquisitions (although these principles are widely applicable). They cover the strategy and forethought makes a rebrand successful and discuss key areas impacted by a rebrand.
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In Jar(gone),Trenegy authors Bill Aimone and Peter Purcell clarify the buzzwords currently plaguing the consulting world. What are actionable analytics? Why is change management necessary? What is value stream mapping? With expertise, wit, and straight talk, Jar(gone) will help you understand what the buzzwords really mean and—more importantly—what they don’t.
"I am glad to see the Trenegy consultants debunking business buzzwords instead of adding more just to make themselves look innovative."
