Many executive leaders believe they have a robust B2B sales process in place. Reality is, for many sales organizations, the sales process is merely a list of items to enter into the CRM. There's much more to it than that. Bill Aimone and Peter Purcell discuss three components of an effective B2B sales process that a surprising number of organizations are under-utilizing. They explain what's important in a B2B sales process and share their experience helping organizations successfully transform their sales approach.
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In Jar(gone),Trenegy authors Bill Aimone and Peter Purcell clarify the buzzwords currently plaguing the consulting world. What are actionable analytics? Why is change management necessary? What is value stream mapping? With expertise, wit, and straight talk, Jar(gone) will help you understand what the buzzwords really mean and—more importantly—what they don’t.
"I am glad to see the Trenegy consultants debunking business buzzwords instead of adding more just to make themselves look innovative."
